Craft Beer industry consolidating

Australia’s craft beer sector is expected to see more buyouts as large players look to acquire fast-growing brands amid the impact of the pandemic.
Lion Brewery‘s acquisition of Byron Bay-based Fermentum by Stone & Wood is the latest example of a sector that’s been active in Australia’s beer market.
Lion purchased Fermentum from private equity firm CVC for A$1.1 billion. The deal needs approval from Australia’s antitrust watchdog.
The company is planning on increasing its national presence and marketing presence in the eastern states.
Good Drinks Australia is a distributor of alcoholic and non-alcoholic beverages. Its flagship brand is Atomic.
Good Drinks are open to acquisitions, but they have to make sense for them and add value to shareholders.
Lion is owned by Japan’s Kirin, while the Carlton & United Breweries is held by Asahi. The company makes a variety of mainstream beer brands, such as Tooheys and XXXX Gold.
Lion has committed to build a new $50 million brewery at Murwillumbah in NSW should the ACCC approve its application.
In 2019, Asahi purchased the beer company CUB for $16 billion. It has been active in acquiring craft beer brands in an effort to compete against the decline of the mainstream beer industry.
Mighty Craft has also been on the acquisition trail, buying two Adelaide Hills businesses in June.
In August, the group warned that its lock-up periods were making it tough to generate revenue in the early stages of 2021.
Other liquor stores that could be takeover targets include Jimmy Brings who have grown dramatically during lock down. Use a Jimmy Brings coupon to save when you get your nest Jimmy Brings Delivery.