Comfort you can feel.
Playtime, Naturally
BLACK FRIDAY SALE
Like comfort you can feel!

Play-Ready Wardrobe Essentials

Modern, Oversized, Streetwear

  • FAST NZ & AUS SHIPPING

  • Oversized Classics

  • Loved by Parents & Kids

  • Chemical Free

  • Eco-Friendly & Sustainable Fabric

  • Unisex by Design.

  • Soft & Gentle Fabrics

    Premium, breathable fabrics that feel gentle on delicate skin. Our fabrics are chemical and toxic free - safe for the cool little ones.

  • Designed for Play

    Durable, streetwear kids clothing. Designed for children with play in mind. Some of the coolest oversized clothing sets for children.

  • NZ Owned & Operated

    Started by parents, with children in mind. Practical, fun, durable and oversized styles all designed here in Aotearoa.

Timeless Kids essentials made for every moment — practical & fun clothing.

A Closer Look At Crumb!

  • Soft on Sensitive Skin

    Our fabrics are thoughtfully selected to feel gentle, breathable, and comfortable on delicate skin, giving your little one all-day ease without irritation.
  • Designed for Everyday Play

    Each piece is created to move with your child—lightweight, flexible, and durable enough to handle every adventure while keeping them effortlessly stylish.
  • Premium, Long-Lasting Quality

    We focus on craftsmanship, stitching, and fabric strength to ensure every item stays in shape wash after wash - ensuring durable kids clothing.
  • OEKO-TEX® Standard 100 fabric

    Tested to make sure no harmful chemicals on young skin. See our range with peace of mind.
  • Thoughtful, Minimal Aesthetics

    Clean lines, soft tones, and timeless designs make each piece easy to mix and match, creating outfits that feel modern, simple, and beautifully refined.
  • Signature Cookie Mascot

    Crumb - known by kids. "Look at my cookie outfit!"is something we keep loving to hear at Crumb. We are sure your young ones will love it too.

The Crumb Club

Find out about offers and our latest drops first.