About Us

Kids Clothing: Stylish, Comfortable, and Affordable for Every Child

When it comes to kids clothing, finding the perfect balance between style, comfort, and practicality is essential. Whether you are shopping for infants or children, the ideal clothes should not only be comfortable but also keep up with the active and playful nature of childhood. In New Zealand, we introduce Crumb to offer a fresh take on children’s fashion that combines bold styles with high-quality materials designed for year-round wear. Let us take you on a fun journey where you can find stylish and affordable kids clothing in NZ that suits every season and lifestyle.

The Crumb Story: Bold Styles for Every Kid

Born at home, on the vibrant streets of Aotearoa, Crumb is Australasia’s freshest kids streetwear label, known for its bold fits and energetic designs. Unlike traditional kids clothing that often separates boys and girls, Crumb embraces a unisex approach from day one, creating stylish outfits that anyone can rock. This inclusive mindset means we can shop confidently knowing the clothes are designed to suit and flatter all kids, regardless of gender.

Crumb’s range is perfect for kids who want to express their individuality and energy through their clothing. Their collections feature oversized, drop-sleeve, and baggy styles that allow for freedom of movement, making them ideal for play, school, and everyday life. From newborns to pre-schoolers and beyond, Crumb’s kids clothing NZ line offers high-quality, iconic pieces that are fun.

Layering & Year-Round Wear: Versatile Kids Clothing for Every Season

One of the standout features of our kids clothing is its versatility. Each piece is designed to be layered or worn on its own, making it easy to adapt to changing weather conditions and activities. Whether it’s a chilly winter morning or a warm summer afternoon, these clothes are built to keep kids comfortable and stylish throughout the year.

Mix and match tops, leggings, jeans, and other unisex items to create outfits that suit the weather and the child’s mood. The oversized and relaxed sets and items mean clothes are not only comfortable but also grow with the child, thus giving you good value and longevity. This approach ensures that the lil ones are always ready for whatever the day brings, from outdoor play to family outings.

Comfort in Our Kids Clothing NZ: Designed with Children in Mind

Comfort is paramount when it comes to kids clothing. Crumb understands that parents need clothes for their lil ones that move with them and feel good against their skin. That’s why our items are made from soft, breathable fabrics that prioritize ease of wear. We've thought out every item with your child’s comfort in mind, ensuring that from stretchy leggings and durable jeans to cozy tracksuits and socks, each piece moves with your little ones and feels gentle against their skin.

We know how important it is for kids to have clothes that don’t restrict their movement or irritate sensitive skin, especially for those who love to play and explore. That’s why we include practical features like elastic waistbands and oversized, so our products stay comfortable all day long.

At Crumb, we’re not just about look and comfort—we’re committed to integrity and ethical manufacturing. We carefully select sustainable materials and ensure fair labor practices because we believe that what’s good for your kids should also be good for the world.

We’re proud to introduce a wide range of cool kids clothing right here in New Zealand, available for you to shop online with ease. Whether you’re after breezy cool tops for boys, and socks for toddlers, or unisex pieces that rock with any kid, we’ve got you covered. Shopping with us means you get access to the latest offerings and great deals, all at affordable prices without compromising quality.

Our collection is thoughtfully planned to grow with your young gun—from newborns to young boys or young girls —with versatile concepts that can be mixed, matched, layered, and worn year-round. We want to support your child’s active lifestyle with durable, cool clothes that keep up with their adventures and let them express their individuality.

At Crumb, we celebrate childhood and are here to help you dress your kids in clothes that go with their life, and their fun-filled world. Join us on this journey and discover how easy and enjoyable shopping for kids clothing can be products are made from soft, breathable fabrics that prioritize ease of wear. From stretchy leggings and durable jeans to cozy oversized overalls for kids, every item is thoughtfully crafted with the child’s comfort in mind.

Parents can trust that these clothes won’t restrict movement or irritate sensitive skin, making them perfect for active kids who love to play and explore. Our sets also include easy-to-use features like elastic waistbands and breathable high quality recycled materials, ensuring that clothes stay comfortable throughout the day.

Integrity, Ethical Clothing & Social Responsibility

In addition to style and comfort, Crumb is committed to integrity and ethical manufacturing practices. As a socially responsible brand, we prioritize sustainable materials and fair labor conditions, giving you peace of mind that the clothes they buy are not only good for their children but also for the world. At Crumb, our founders have visited factories personally at random to inspect working conditions and ethical practices such as fair wages, child-free labour and environmental conditions. This commitment to ethical clothing aligns with the growing demand for products that support a better future for kids everywhere.

At Crumb, we use certified recycled material and chemical-free fabrics and comply with all NZ safety standards including AS/NZS 1249 compliance. We use OEKO-TEX Standard 100 to guarantee chemical-free, skin-friendly garments.

We Offer Stylish Kids' Clothing Across New Zealand: Shop Online with Ease

Shopping online provides access to the latest offerings and deals, allowing us to find affordable prices without compromising on quality. The extensive range includes everything from casual wear to statement pieces, all designed for the unique needs of your lil ones at every stage of their growth. Plus, with easy size guides and customer support, you can confidently select the right set that will last.

Practical and Fun: Clothes That Grow with Your Child

Kids grow quickly, and their clothing needs to keep up. Crumb’s collection is designed with growing kids in mind, sizes that accommodate toddlers through to teens. The versatile pattern made by our designers ensure that Crumb clothing for kids can be mixed and matched, layered, and worn in multiple ways, making them practical investments.

From durable jeans and leggings that withstand rough play to stylish tops and other unisex items that transition seamlessly between seasons, the range supports an active childhood filled with fun and exploration. The exciting colours and bold designs add an element of excitement to everyday outfits, encouraging kids to express themselves creatively and freely.

We Strive to Find the Perfect Kids Clothing for Your Family

In summary, we at Crumb clothing in New Zealand is evolving to meet the demands of modern families who want stylish, comfortable, and affordable options for their children. Brands like Crumb lead the way with inclusive, versatile, and ethically designed products that celebrate childhood and support active lifestyles. By shopping online, you can easily browse a wide range of apprel and sets, socks, tracksuits, dungarees and more, ensuring your kids are ready to grow, play, and enjoy every important moment in cool fashion (more cool kids clothing items coming soon). 

Whether you’re a parent or an aunt/uncle looking at gifts for newborns, Crumb offers something good for every child. Check out the latest collections today and discover how easy it is to dress your kids in a way that is designed to fit their life, and their fun-filled world.