Street. Not Sweet.
Crumb is a New Zealand kids streetwear brand. Every piece is cut oversized and unisex, and every garment is OEKO-TEX® Standard 100 certified — independently tested and verified free of harmful substances. That's the short version of what Crumb is. Here's the rest.
Why We Exist
Most kids clothing NZ shoppers could find came in two flavours: tight and "sporty," or pastel and precious. Crumb is the third option — real streetwear, built for kids, not a shrunk-down copy of adult fashion and not a softened-up version of kids' fashion either. Bold graphics, oversized cuts, and zero interest in being "cute."
Oversized and Unisex, On Purpose
Every Crumb piece is cut oversized — not as a trend, but because it's how kids actually move, play, and grow, instead of growing out of their clothes in a month. And every piece is unisex by design: no separate "boys" and "girls" ranges cut from the same pattern in different colours. One range, built to fit and flatter any kid.
OEKO-TEX® Standard 100 Certified
Every Crumb garment is OEKO-TEX® Standard 100 certified. It's an independent international certification that tests every component of a garment — fabric, thread, prints, buttons — for harmful substances, and verifies it's safe against skin. For clothing kids wear all day, every day, that's not a nice-to-have. It's the standard we build to.
Who Crumb Is For
Crumb is for kids who want to dress like they mean it, and for parents who want clothing that's actually built well: real fabric, a real certification, and a fit with room to move. No gendered ranges. No pastel watering-down. Just streetwear, sized for kids.
Shop the current drop: New Arrivals