Crumb Collective

NZ summer doesn’t play nice. The sun goes hard, the UV hits early, and kids don’t slow down just because it’s hot. They’re climbing, crawling, sprinting, rolling, and somehow ending every day sandy, sticky, or both. That’s exactly why we design clothes for real movement—oversized, breathable, and built for kids who treat every day like an adventure.

Summer in Aotearoa hits different. Longer days, stronger sun, bare feet on warm concrete, beach bags permanently by the door and kids who want to be outside from sunrise to sunset. As much as we love NZ summer, it also brings real challenges for little bodies: intense UV, heat, glare, and the kind of weather that demands more than just cute outfits.

The 2026 colour of the year is called Cloud Dancer—soft, clean, and effortlessly cool. A shade that feels calm but confident, classic but never boring. And honestly? It couldn’t be more on point for where we’re from.

Summer has officially arrived in New Zealand (and Australia), and with it comes longer days, warmer temperatures, school holidays, beach trips, backyard play, and plenty of time spent outdoors with our little ones. Choosing the right kids summer clothes can make all the difference to a child’s comfort, safety, and enjoyment during the hottest months of the year.

Summer has officially arrived in New Zealand, and with it comes that familiar rush towards Christmas and New Year: beach days, BBQs, long evenings, family catch-ups and, of course, the yearly mission of finding the perfect Christmas presents!

At Crumb, we’re endlessly grateful for the amazing families and style icons who share their unique looks and stories with us on Instagram.

We’re excited to announce that our Black Friday Kids Clothing Sale NZ is dropping on the 13th! Whether you’re searching for the best kids clothing deals NZ, baby clothes Black Friday NZ, or exclusive discounts on kids streetwear sale NZ, Crumb has you covered.