Meet Crumb: The Story Behind New Zealand’s Coolest Baby Streetwear Brand

Crumb was born from a simple idea: baby clothing should be as cool and comfortable as it is durable. As a New Zealand-based brand, we set out to create a one stop shop where parents could find everything they need for their baby boy or baby girl, from the first days as a newborn through to toddlerhood. Our journey began with a passion for designing baby clothes that are not only stylish, but also practical for everyday adventures.

We know that finding the perfect gift or essential items for your little ones can be a challenge, so our range includes everything from soft tees and cozy pants to super soft jumpers and shoes—each piece crafted with care and attention to detail. At Crumb, we believe that babies deserve clothing that lets them move, play, and explore in total comfort, while parents enjoy peace of mind knowing their kids are dressed in durable, high-quality items. Whether you’re shopping for a special occasion or building a little wardrobe for daily wear, you’ll find the perfect fit at Crumb.

Who We Dress: Crumb’s Community of Modern Kiwi Families

At Crumb, we’re proud to dress the next generation of Kiwi kids—babies and toddlers who are part of vibrant, modern families across New Zealand. Our community is made up of parents who want more than just cute clothes; they want baby clothing that’s practical, stylish, and easy to mix and match. We understand that every little wardrobe needs to be ready for anything, from chilly winter mornings to sunny summer afternoons.

Our clothing is designed for babies, toddlers, and kids of all ages, making it simple for families to find warm layers for winter or lightweight outfits for playtime. Whether you’re welcoming a newborn or shopping for a growing toddler, Crumb’s range is perfect for building a wardrobe that’s as unique as your child. We make it easy for parents to choose clothes that are comfortable, easy to wear, and always in style—so your little ones can look and feel their best, every day.

The Importance of Baby Clothing: Comfort, Safety, and Style for Your Little One

When it comes to your baby’s wardrobe, every parent wants the best for their little one. The right baby clothing does more than just look good—it keeps your baby boy or baby girl comfortable, safe, and ready for every adventure. At Crumb, we know that babies need clothes that are gentle on their skin, easy to move in, and durable enough to handle daily life. That’s why our collection is designed with your baby’s comfort and safety in mind, using soft, breathable fabrics and thoughtful details.

Our range includes everything from cozy onesies and stretchy leggings to breezy tee's and stylish accessories, making it easy to dress your baby for any season. Whether you’re preparing for winter with snug hats and gloves, or looking for lightweight layers for warmer days, Crumb has you covered. Each piece is crafted to be both practical and on-trend, so your baby can enjoy comfort and swag all year round.

Looking for the perfect gift for a newborn? Our baby clothes make thoughtful presents that parents will truly appreciate. With a variety of sizes and styles, you can build a little wardrobe that grows with your child. Crumb is your one stop shop for baby clothing, offering everything you need to keep your baby warm, safe, and stylish—no matter the occasion.

Discover Stylish and Comfortable Newborn Clothes in NZ

Finding stylish and comfortable newborn clothes in NZ is a breeze with Crumb. Our collection of baby clothes is thoughtfully designed to keep your baby cozy and looking adorable from day one. We offer a wide range of options for newborn babies, including soft onesies, gentle sleep suits, and everyday essentials—all made from breathable fabrics that are kind to delicate skin.

Whether you’re shopping for a special occasion or just want to refresh your baby’s wardrobe, our range has something for every need. Each piece in our collection is crafted to ensure maximum comfort, so your baby can move freely and stay happy all day long. With sizes starting from premature up to 12 months, you’ll always find the perfect fit for your little one. Discover the difference that quality fabrics and thoughtful design can make—shop Crumb for newborn clothes that are as special as your baby.

Crumb’s Essential Streetwear Range for Newborns, Toddlers, and Kids

Crumb’s essential streetwear range is designed to suit every age and occasion, making it easy to find the perfect outfit for your baby boy, baby girl, or growing toddler. Our range includes everything from comfy pants and playful leggings to stylish tees, and overalls —each piece created to be both durable and comfortable for active kids.

Whether you’re dressing your little one for a day at the park or a family gathering, our clothes are made to last through all seasons and adventures. With a variety of styles and sizes, you can easily mix and match to create outfits that suit your child’s personality and needs. We’re always adding new arrivals, so you’ll find fresh, exciting options every time you browse our collection. Enjoy shopping for clothes that are easy to care for, fun to wear, and perfect for every stage of childhood.

Discover stylish and comfortable newborn clothes in NZ that prioritize your baby's comfort and your peace of mind. Read more to find the perfect outfits!

Crumb offers a stylish and practical range of streetwear clothing for new-born’s clothing, baby clothing and kids clothing, blending urban fashion with comfort with Aotearoa city swag. We maintain an extensive stock of baby clothing, toys, and nursery items, ensuring you have access to a wide variety of brands and products all in one place.

Our collections features items of high-quality fabrics designed to withstand active play while keeping your little ones looking cool [note cute]. Our sets are made to take the stress and worry out of what to choose from that little wardrobe for your baby boy or baby girl, with special attention to style differences such as unique fits and cuts for baby girls to ensure both comfort and trendiness.

Crumb provides versatile, streetwear that grows with your child, from new-born through toddler stages & more coming soon. To stay in the know about that perfect future gift for your baby boy or baby girl subscribe to the Crumb Club (coming soon). Shop with confidence knowing Crumb is committed to quality, safety, and supporting Kiwi families. All of Crumbs Clothing supports local kiwi studios, photographers, marketers and our lil agents which brought it all to life.

We are excited to introduce Crumb, a brand-new streetwear clothing label proudly created in New Zealand for Kiwi parents and their little trendsetters. At Crumb, we understand the need for street-inspired styles that don’t compromise on comfort or practicality, especially for active kids. Our mission is to provide a one-stop shop for all your baby and kids’ streetwear wardrobe needs, combining edgy designs, durable fabrics, and affordability.

Crumb’s collections have been carefully curated to meet the demands of New Zealand families who want their children to express their unique style. With the launch of crumb we have 3 unique sets available. The Downtown Set, the Drop Sleeve Set and Off Beat Overalls. Among these, the Downtown Set and Off Beat Overalls are especially popular with our customers for their versatility and style. We believe dressing your child should be fun and effortless, and our easy-to-wear streetwear makes those everyday moments stylish and comfortable. If you haven’t already - check out the colours available before you choose your next perfect gift for that special little one.

At Crumb, we are proud to support local talent by featuring Kiwi models, photographers, marketers, and creatives in all aspects of our brand. This commitment ensures our brand truly reflects New Zealand’s unique culture and community and in the end also great items from Crumb, including tees, pants, jumpers, shoes, pyjamas, and tights as essential wardrobe pieces for your little ones.

Discover Crumb’s Essential Streetwear Range for Newborns, Toddlers and Kids

Our range includes all the essential streetwear pieces every Kiwi child needs, designed with versatility and durability in mind.

Drop Sleeve Set. The iconic set for this summer. Our drop sleeve tee provides the ultimate breatheability with french terry cotton and that funky baggy swag.

Downtown Set. Our two-piece set combines comfort and style with cozy fabrics and street-ready cuts, ideal for cooler days and active play, perfect when you want to keep your little girl warm. Your little one will not want to get out of this set! In fact, you may even want one :). When you shop for this set for your baby boy or baby girl - we do recommend to stay true to size or go up as this baggy swag rocks!

Off Beat Overall. Designed for movement and maximum roll up swag. This one-piece set can be layered up or down depending on what you have planned. We bet your little one will get non stop compliments! This is the ultimate baby gift.

Outerwear for kids. Stay tuned to find out about future crumb products! To find out more about future gift ideas for baby boys and other fresh gear which will be dropping.

Caps, Beanies, and Accessories (coming soon). Complete your child’s streetwear look with our range of caps and beanies. Stay tuned to find out about future crumb products! To find out more about future gift ideas for baby boys and other fresh gear which will be dropping.

Designed for New Zealand’s Urban Lifestyle

Crumb’s commitment to quality fabrics ensures your little ones stay comfortable and stylish no matter the season. Our streetwear pieces are designed to handle the demands of active kids in New Zealand’s urban environments, from playgrounds to city streets.

Baby Clothing Quality and Safety You Can Trust

At Crumb, safety and durability go hand in hand. All our clothing meets New Zealand’s strict safety standards, including AS/NZS 1249 compliance. We use OEKO-TEX Standard 100 certified fabrics to guarantee chemical-free, skin-friendly garments. Our designs prioritize comfort with smooth seams and secure fastenings, perfect for energetic kids.

Shopping with Crumb: Convenience and Care

Our online store offers easy navigation and filter options to help you find the perfect streetwear sizes and styles for your new-born or child. Our customer support team is always ready to assist with sizing advice and product queries. Plus, Crumb proudly supports sustainable practices, so you can shop with confidence.

Caring for Your Crumb Clothing: Tips for Long-Lasting Style

To keep your Crumb clothing looking and feeling its best, a little care goes a long way. Always check the care label on your items for the best washing and drying instructions. Most of our clothes are designed for easy care—just a gentle machine wash in cold water will do the trick. Avoid harsh detergents and bleach to protect the fabric’s softness and color.

For best results, dry your clothes in the shade or on a low heat setting to prevent fading and keep them looking fresh. Our clothing is made to be durable and comfortable, so your little ones can enjoy their favorite pieces again and again. With these simple tips, you’ll keep your family’s wardrobe in top shape, ready for every adventure. Enjoy more time with your family and less time worrying about laundry—Crumb clothes are made for real life, and made to last.

Join the Crumb Club Today to find out about Promotions & Future Drops for your little ones.

We invite you to explore Crumb’s streetwear collections and experience clothing designed with Kiwi families and urban lifestyles in mind. Follow us on Instagram for the latest updates, styling tips, and special offers. Enjoy shopping with Crumb — where street style meets comfort for your little ones little wardrobe.

FAQ

What makes Crumb different from other new-born baby clothes nz and kids streetwear brands? Crumb focuses on combining urban-inspired designs, practical styles and New Zealand’s unique lifestyle needs into one cohesive, stylish range for children.

Are Crumb clothes suitable for all seasons in New Zealand? Yes! Our materials and versatile designs ensure your child stays comfortable and stylish year-round. And we all know what winter does appear in summer at times in NZ.

How can I find the right size for my baby or child? Use our online size guide and filter options, or contact our friendly support team for personalised advice. We are happy assist you in shopping for baby clothing for your baby girl or baby boy so that you can make that perfect choice every time.

Does Crumb offer sustainable and safe clothing? Absolutely. We use certified recycled material and chemical-free fabrics and comply with all NZ safety standards including AS/NZS 1249 compliance. We use OEKO-TEX Standard 100 to guarantee chemical-free, skin-friendly garments.

Where can I buy Crumb streetwear for new-borns and kids? Visit our website for the full collection, with nationwide shipping across New Zealand. If you are interested in stocking Crumbs items; you can enquire by emailing hello@crumb.co.nz.

How does Crumb ensure quality and safety across all formats? All our materials undergo rigorous testing to meet New Zealand’s strict safety standards. We prioritize chemical-free and safe materials to keep your little ones comfortable and safe. As well as this we have physically inspected factories for quality control as well as fair trade conditions and can ensure Crumb operates with full integrity. Crumb assures you all your babies clothing are ethical and sustainably produced, ensuring comfort, safety, and peace of mind for both parents and little ones.

Are Crumb fabrics suitable for babies? Yes, our materials are chosen specifically for their softness and hypoallergenic properties, making them ideal for babies and toddlers.

Can Crumb clothing withstand frequent washing and active play? Definitely. Our fabrics are designed to be durable and maintain their shape and softness even after multiple washes, perfect for the busy lifestyle of little ones.

Discover Crumb today — your trusted partner in building a practical, stylish, and streetwear wardrobe for your newborn and kids. Welcome to the family!

Crumb is the Fresh Choice for New Zealand Families looking for Cool Kids Clothing

Choosing the right baby clothing is about more than just filling a wardrobe—it’s about giving your little ones the comfort, style, and quality they deserve. At Crumb, our range includes everything from soft pants and playful tops all designed to fit babies and toddlers of every age. We make shopping easy with our user-friendly website, where you can browse by size, style, or occasion, and use our handy filter to find exactly what you need.

Our collection is perfect for every stage, whether you’re welcoming a newborn or updating your toddler’s wardrobe. With flexible payment options and fast delivery, you can pay and shop with confidence, knowing your baby’s comfort and safety are always our top priorities. Crumb is dedicated to making sure every family finds the perfect clothes for their little ones, with styles that are ready for any adventure.

Discover why so many New Zealand families choose Crumb for their baby boy and baby girl clothing needs. Enjoy great quality, easy shopping, and a range that’s always growing. Don’t forget to follow us on Instagram for the latest updates, special offers, and style inspiration. With Crumb, you’re always ready to find the perfect outfit for every occasion—so your little ones can look and feel their best, every day.