Crumb Collective

When summer hits in New Zealand, everything speeds up. Days get longer, shoes get optional, and kids somehow find more energy than you thought possible. From beach mornings to park afternoons and backyard evenings, summer life is lived outdoors—and what your kids wear matters more than ever. That’s where our clothes' French terry fabric comes in.

Summer in Aotearoa hits different. Longer days, stronger sun, bare feet on warm concrete, beach bags permanently by the door and kids who want to be outside from sunrise to sunset. As much as we love NZ summer, it also brings real challenges for little bodies: intense UV, heat, glare, and the kind of weather that demands more than just cute outfits.

The 2026 colour of the year is called Cloud Dancer—soft, clean, and effortlessly cool. A shade that feels calm but confident, classic but never boring. And honestly? It couldn’t be more on point for where we’re from.

Summer has officially arrived in New Zealand, and with it comes that familiar rush towards Christmas and New Year: beach days, BBQs, long evenings, family catch-ups and, of course, the yearly mission of finding the perfect Christmas presents!