Crumb Collective

When you’re buying clothes for babies and kids, it’s never just about looking cute. It’s about what touches their skin every single day. What they nap in. What they crawl, walk, run, and roll around in. And what stays on...

When summer hits in New Zealand, everything speeds up. Days get longer, shoes get optional, and kids somehow find more energy than you thought possible. From beach mornings to park afternoons and backyard evenings, summer life is lived outdoors—and what your kids wear matters more than ever. That’s where our clothes' French terry fabric comes in.

NZ summer doesn’t play nice. The sun goes hard, the UV hits early, and kids don’t slow down just because it’s hot. They’re climbing, crawling, sprinting, rolling, and somehow ending every day sandy, sticky, or both. That’s exactly why we design clothes for real movement—oversized, breathable, and built for kids who treat every day like an adventure.

Summer in Aotearoa hits different. Longer days, stronger sun, bare feet on warm concrete, beach bags permanently by the door and kids who want to be outside from sunrise to sunset. As much as we love NZ summer, it also brings real challenges for little bodies: intense UV, heat, glare, and the kind of weather that demands more than just cute outfits.

The 2026 colour of the year is called Cloud Dancer—soft, clean, and effortlessly cool. A shade that feels calm but confident, classic but never boring. And honestly? It couldn’t be more on point for where we’re from.

At Crumb, we’re endlessly grateful for the amazing families and style icons who share their unique looks and stories with us on Instagram.

We’re excited to announce that our Black Friday Kids Clothing Sale NZ is dropping on the 13th! Whether you’re searching for the best kids clothing deals NZ, baby clothes Black Friday NZ, or exclusive discounts on kids streetwear sale NZ, Crumb has you covered.