Crumb Collective

NZ summer doesn’t play nice. The sun goes hard, the UV hits early, and kids don’t slow down just because it’s hot. They’re climbing, crawling, sprinting, rolling, and somehow ending every day sandy, sticky, or both. That’s exactly why we design clothes for real movement—oversized, breathable, and built for kids who treat every day like an adventure.

Summer in Aotearoa hits different. Longer days, stronger sun, bare feet on warm concrete, beach bags permanently by the door and kids who want to be outside from sunrise to sunset. As much as we love NZ summer, it also brings real challenges for little bodies: intense UV, heat, glare, and the kind of weather that demands more than just cute outfits.

The 2026 colour of the year is called Cloud Dancer—soft, clean, and effortlessly cool. A shade that feels calm but confident, classic but never boring. And honestly? It couldn’t be more on point for where we’re from.