Crumb Collective

NZ summer doesn’t play nice. The sun goes hard, the UV hits early, and kids don’t slow down just because it’s hot. They’re climbing, crawling, sprinting, rolling, and somehow ending every day sandy, sticky, or both. That’s exactly why we design clothes for real movement—oversized, breathable, and built for kids who treat every day like an adventure.

The 2026 colour of the year is called Cloud Dancer—soft, clean, and effortlessly cool. A shade that feels calm but confident, classic but never boring. And honestly? It couldn’t be more on point for where we’re from.

Summer has officially arrived in New Zealand (and Australia), and with it comes longer days, warmer temperatures, school holidays, beach trips, backyard play, and plenty of time spent outdoors with our little ones. Choosing the right kids summer clothes can make all the difference to a child’s comfort, safety, and enjoyment during the hottest months of the year.

Summer has officially arrived in New Zealand, and with it comes that familiar rush towards Christmas and New Year: beach days, BBQs, long evenings, family catch-ups and, of course, the yearly mission of finding the perfect Christmas presents!

Discover practical tips and stylish ideas to dress your kids with confidence. Explore the ultimate guide to kids' clothing and enhance their wardrobe today!

Meet Crumb: The Story Behind New Zealand’s Coolest Baby Streetwear Brand Crumb was born from a simple idea: baby clothing should be as cool and comfortable as it is durable. As a New Zealand-based brand, we set out to create...